The French art of living, an invitation to discreet luxury

There is a unique way in France to savor time, to cultivate simple things, to reconcile tradition and modernity with natural elegance. This is called "the French art of living". More than a style, it is a state of mind, a daily philosophy where authenticity, taste, conviviality and discretion come together in harmony. The way we set the table, the way we receive the guests, the quality of a local wine, the French art of living is a unique alchemy, made of refinement, chosen simplicity and harmony with nature. At Pure France, we know that this discreet luxury is what the most demanding travellers are looking for and we celebrate it in each of our homes.

Living heritage, deeply rooted

The French art of living is not a trend, it is a tradition that has been perpetuated, enriched and transformed for centuries. It is found in ancient architecture, in the beauty of a French garden, the light in the wheat fields in summer. It is the result of a dialogue between man and his territory, between human creation and nature. Staying in a Pure France property is entering this living history, it is opening the shutters of an 18th century mansion, carefully restored, feeling the stone heated by the sun in a Provencal bastide, or enjoying a glass of wine in a living room of centenary woodwork.

Discreet luxury: a philosophy of everyday life

Discreet luxury is cultivated in the vast majority of homes:

• Infinity pool: which blends into the landscape

• Chef's kitchen to prepare market products

• Music room, library, wine cellar

• A breathtaking view, without vis-à-vis

They are places of life, designed to create a bond, invite sharing, rejuvenation or contemplation.

The experience of the terroir: eat, smell, discover

The French art of living is also the art of eating well. Go to the market in the morning, choose a mature cheese, talk to the producer. Then go home and cook together, set the table, open a good bottle and make the meal last. Each region has its identity, its flavors and its secrets:

• In the Dordogne: truffle, foie gras and duck confit

• In Provence: herbs, olive oil, figs

• In Occitanie: cassoulet and full-bodied wines

• In Burgundy, snails, eggs in meurette, grand crus

Staying in a house in France also means living to the rhythm of the earth, the seasons and finding the link between pleasure and simplicity. Discover our exceptional properties on purefrance.com and be inspired by the French art of living.