The lavender, the markets and the rosé wine of Provence

Provence… its name alone evokes the sweetness of life, lavender fields swaying in the wind, cicadas, colorful markets, and glasses of rosé shared in the shade of an olive tree. Between hilltop villages, fragrant landscapes, and sun-drenched gastronomy, Provence offers a dream setting for an unforgettable vacation

Follow our ideal itinerary, designed by Pure France, to discover the best of this iconic region—between the Luberon, the Alpilles, and the inland Côte d'Azur.

Gordes and the Luberon, the soul of Provence

Begin your stay in the heart of the Luberon, a land where villages seem suspended between sky and lavender. In Gordes, listed as one of the most beautiful villages in France, stroll through the cobbled streets and admire the golden stone houses. Don't miss Sénanque Abbey, surrounded by lavender fields in bloom from late June to mid-July—a spectacle of absolute beauty. Continue to Roussillon and its flamboyant ochre cliffs, then settle into a typical Provençal stone villa with a swimming pool and views of the hills. In the evening, enjoy a homemade tapenade accompanied by a glass of Luberon rosé on the terrace.

The Provençal art of living through its markets

No stay in Provence is complete without a morning at the local market. Tuesdays in Gordes, Thursdays in Roussillon, Saturdays in Apt—each village has its own rhythm and palette of colours.

Here you'll find: - fragrant olives, - goat cheeses, - sun-drenched tomatoes, - and of course, bouquets of dried lavender. Treat yourself to an olive oil tasting or a platter of local charcuterie before lunch on the terrace. Provençal markets are much more than just places to shop: they're encounters with the soul of the region. The Alpilles, elegance and artist's landscapes Head to the Alpilles, lands dear to Van Gogh and Frédéric Mistral. The charming village of Saint-Rémy-de-Provence welcomes you with its art galleries, flower-lined streets, and Wednesday market. Not far away, Les Baux-de-Provence, perched on its rocky outcrop, offers breathtaking views. Between visits, treat yourself to a tasting at a winery of Alpilles rosé—an elegant, fresh, and aromatic wine, perfect for your summer evenings.

Settle into a Pure France country house with an olive grove and private pool, to savor Provence in all its serenity.

The Var and its villages between vineyards and the Mediterranean

End your itinerary between the sea and the hills in the Var, the birthplace of Provence rosé. Explore the villages of Cotignac, Tourtour, or Le Castellet, each offering a typically Provençal atmosphere: fountains, plane trees, and shaded terraces.

For a lazy day, head to the Gorges du Verdon or the hidden beaches of the Var Coast. And in the evening, let the setting sun color the vineyards with golden hues during an al fresco dinner.

Provence, an invitation to slow down

More than a destination, Provence is a way of life.

It's taking the time to savor a coffee in a village square, listen to the song of the cicadas, or share a bottle of rosé by a private pool. At Pure France, we have selected exceptional villas in the most beautiful regions of Provence - from the Luberon to the Alpilles, from the Var to the Vaucluse - to make your vacation a unique moment, combining authenticity, comfort and elegance.

Discover Provence in a different way

Explore our collection of charming villas in Provence on PureFrance.com and be inspired by the beauty of the south.

Villa La Treille - Holiday villa rental with private pool

Remarkable architect-designed villa with panoramic views of the Mediterranean from Nice to Cannes and beyond. Very private and gated residence comprising eight unique and luxurious properties.

500 square meters - 5 bedrooms | 5 bathrooms | Sleeps 10

 © Pure France 

https://www.purefrance.com/06148/holiday-villa

Villa Sept - Holiday villa with private pool

Located in an exclusive and private residence on the French Riviera, this superb architect-designed villa offers breathtaking views of the coast and the Mediterranean Sea. The 320 m² single-story accommodation is fully air-conditioned. 4 bedrooms | 4 bathrooms | Sleeps 8

Book your stay at Villa Sept in Châteauneuf-Grasse, Provence.