03 December 2021  |  Fashion

Grasse, perfume capital of the world


Nestled between the Cote d'Azur and the foothills of the Southern Alps, the Pays de Grasse’s temperate weather, rich soil and sheltered fields coincide to create the ideal microclimate for the cultivation of flowers. Iris, mimosa, tuberose, violet, orange blossom, hyacinth and most of all jasmine and the tousled pink centifolia rose (called the May rose) provided the backbone of an early cottage industry that over the centuries blossomed into the world epicentre of perfume.

Grass perfume

In 1920, Coco Chanel decided to proceed with a project she’d envisioned for years: aligning her fashion house with a signature perfume, a new trend pioneered by only two other couturiers at the time. There was just one place to go: the Pays de Grasse.

Grasse Chanel

On December 15, 2018 Grasse was finally granted UNESCO status in acknowledgement of the “know-how related to perfume in the Pays de Grasse and to encourage recognition of the profession of perfumer in the arts”.

Large perfumeries such as Fragonard, Molinard and Galimard offer tours and the possibility of creating your own perfume.


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Hugh Atkins

Co-founder of Pure France. 20 years of visiting and photographing fabulous properties, meeting fascinating people and driving every main and back road in France.

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